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COMPANY PROFILE |
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BRIGHT RANK SDN BHD (formally known as Atlantic World Trading) was incorporated on 28th Nov 1998 as a small fabricating and trading company involving in marketing and servicing of Two-Way Radio Communication Systems. The company began with only five key staff, head by Mr. Wong Chun Teng as the managing director. With the combination of excellent information gathering abilities and dedicated sale services, the company had progress rapidly towards a more IT Savvy company. For years, BRIGHT RANK Sdn Bhd has been supplying its extensive line of products to customer worldwide. We are dedicated to excellence, making BRIGHT RANK a name for the best.
Since commencement, the company had expanded its operation to Manufacturing and Assembling Battery Pack for Two Way Radios. Trading in Hardware Products, Electronic & Electrical Products, Wood Products, Can Food & Drinks, Surveillance Camera & System, Beauty Care Products, Automotive Products, Clothing, Jewelry, Optometry Products and Health Care Products. Eventually we increased our manpower services to fifty-head count. Our business had increased its range of products, creating a significant impact in the market, local as well as overseas. Since then, many industries such as the Oil & Gas, Heavy Industries, Marine Industries, Hotels, Security Firms, Transportation Industries, Taxi Services, Electronic Industries, Construction and Various Government Department, as well as local consumer had reap from the Expertise and Services of BRIGHT RANK SDN BHD. And at the same time, the company created a few subsidiary company to accommodate the ever demanding market with upgrading the status of its original employee to a higher position or even as the new director for the subsidiary company.
The encouraging support from the market had attributed to the growth of the company and its subsidiary company to form BR GROUP OF COMPANY. Below is the list of the subsidiary companies: -
OUR SERVICES AND COMMITMENT
The core business of BRIGHT RANK, in form of trading by supplying to whatever needs of the market. Since commencement BRIGHT RANK has been a major trading firm in Northern Malaysia. To this day we have expanded our sales to a greater height, we have successfully penetrated the market nationwide influencing a wider categories of customer with a wider range of products under our dealership. With the support and trust from our dealer and supplier, it is one of the major facts that we expand in a rapid pace locally and overseas. Therefore the rate of our company expansion is still growing with more ground to cover and more products brought under our sales team to distribute.
BRIGHT RANK Sdn Bhd has also act as the major supplier for the subsidiary companies under its wing. Creating a greater sales coverage by extending our sales through the subsidiaries company, we will be able to reach towards more customers. At the same time, with more sales coming in, mean more we purchase from our supplier. This will increase the commitment of sales volume and prompt payment for our supplier. This commitment will also be imply to our customers with assurance of our committed services. With the committed services of our personnel towards the suppliers and customers, we have created a crucial element for BRIGHT RANK SDN BHD national and global outlook and perspective. Our philosophy is to provide high quality products at competitive prices, ensure timely deliveries and provide the best possible customer services, as we are the specialists in trading and sales, we are linked with the people of the industries. We hope to meet customer's needs in a positive way. Among the standards applied in our marketing strategy are evaluations based on three primary conditions: Quality, Pricing, Delivery and Services. In each and every transaction we participated, we try our best to assure Quality Products Deliver Promptly at Reasonable Prices.
Since commencement, we have been providing solutions to all industries and consumers. We committed significant resources – human, technical and financial – to the enhancement of our product range and the creation of the next generation of product to put us a step ahead into the future. Just as important as the in-house testing, however, is the feedback received from dealers and customers throughout the world; BRIGHT RANK personnel actively solicit the opinions, comments and preferences of the user who use our products on a daily basis – often in grueling environments. This valuable information is collected and returned to our R&D and QA personnel to enable them to further refine designs and improve quality of our products. This information will then be send and share with our supplier and manufacturer to create a win win situation for everybody involved.
Customer needs become more and more demanding and complex as society progresses. We constantly strive for stronger abilities in gathering information and knowledge intensity. We work to provide unsurpassed reliability and value with a comprehensive understanding of the point of view of our customer. Our own positive efforts can built the future. We have a lot of opportunities to learn and study the modern trend of an industrialized society in order to determine what we must and will do to contribute towards a better industry and future for all.
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Full Range of Two Way Radios.
Bright Rank Two Way Radio Batteries and Accessories.
Surveillance System, CCD Camera and Accessories
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